Bliss: A Luxury Cereal

Project Duration:
5 weeks

My Role:
Art Director, Creator of Assets

Tools Used: Photoshop, Indesign, Illustrator

Contributor:
Megan Fisher at megafishdesign.com

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Bliss is a luxury dessert cereal that was created to stand out from any other cereal. Megan and I were tasked to make a cereal brand, but we wanted to do something over the top and different. While others wanted to make something that you could find on the shelf right now, we wanted to reinvent the way you do cereal. It all starts with the ingredients, and we knew that ordinary ingredients just wouldn’t cut it; so we chose to get desert items imported from Holland. This added to the high end quality of our product. Since we wanted something that was a luxury item we wanted the logo to be strong, and something that could handle being part of a brand expansion, something that could speak to more than just cereal. We wanted to think of how our brand would expand beyond just one product. This is what we came up with for our logo.

We used the typeface ACT Rosemary for the name ‘Bliss’ to further promote the luxury feeling. This typeface worked for this because of the harsh thick and thins of the letters. The accompanying graphic mixes thick and thin lines to mirror the typeface, as well as exude decadence and glamour.

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Our common user was anything but extraordinary. They are a jet-setter, and able to purchase anything to their whim. Bliss is a luxury indulgence, and it’s key demographic is those who can afford to taste the new and exciting.

Our ingredients had to be special – imported from Holland and delivering the maximum flavor in luxury taste. The key to our cereal was Stroopwafel, a delicacy from Holland, supported by the luxury indulgence of gold flakes and specialty chocolates. We scrounged the city of Seattle for these luxury ingredients, finding an import shop with all that we needed.

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We knew the packaging had to be special. Decadent and luxurious. Gold paper was used for the base, while thicker cardstock made the lid of the packaging, the brand prominent and full center.

Advertising for Bliss had to reflect the clean modern and luxurious aspects of the brand. Megan and I collaborated with photographer Tristan Fairchok.

 

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Bliss came to its culmination when we executed a pop-up shop. We handmade walls screaming of our brand, with Bliss loud and proud, and the logo complimentary adorning it in gold and black. The pop-up shop not only promoted our cereal, but conveyed an ambience. An ambience of wealth and luxury. We strove to create an unique space and feeling. With luxury items, down to the milk served in shot glasses, we promoted an ambience of luxury and decadence. During this pop-up shop we gained specific insight into how the public received our vision.

Final to test the success of the brand we asked our fellow classmates to fill out a short questionnaire after experiencing the pop up shop and tasting the cereal.

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