So basically directly after presenting our GOP presentations we were tasked to make an ad for a fictitious alcohol company that targets a specific group of people. The entire project consisted of creating the name, lable, copy, and image for our brand of alcohol. My group decided to do our project on whiskey made in small batches for bicyclists. The idea behind this ad is because we decided to target cyclists, when people buy the whiskey they have the “on the go” option of getting it in a flask instead of a bottle, and when your flask is empty you can refill it at the store. Heres what we came up with.