Strategy:

1. Get people to use the different platforms Google offers

2. Reach multiple generations

3. Humanize Google

Insights:

1. Families can become closer using different aspects of Google

2. Technology can be used to create connections

3. All generations can benefit from using

4. Playing on peoples emotional connections with others close to them, wanting to stay connected to people you love

5. Breakdown barriers, by using the names of the actors in the commercial they were showing a personal story and made it seem like a father daughter team you may know in your real life

Tactics:

1. The video can be used on many different platforms (social media, TV, websites)

2. Banner ads of the tagline on other websites

3. Print ads with the tagline and a still of the video